Live Ultimate Run is a series of 5k and Quarter Marathon run events that take place annually in South Beach, Los Angeles and San Francisco. In 2014 & 2015, the South Beach event partnered with the #1 Female Tennis Player in the World, Serena Williams, to host the Serena Williams Live Ultimate Run 5k and Quarter Marathon and Afterglow Marketing was there every step of the way. We managed overall race logistics, course design, City of Miami Beach Special Permitting for the event, FL Dept of Transportation approval of street closures, City of Miami Beach Police coordination and scheduling, sponsor relations, course signage and start/finish line signage production, celebrity on-site management, Health & Fitness Expo logistics and production, Race Day event production, pre-race entertainment production, post-race party production, we even paced the Ultimate Kid's Dash! It was truly a fantastic event and we are very grateful to have been a part of it all.
Below are all of the fun details as released to the press from the Live Ultimate PR team:
Serena Williams joined more than two thousand avid running enthusiasts from South Florida and around the country for the first annual Serena Williams Ultimate RUN South Beach on Sunday, December 14th. Serena took part in her first Quarter Marathon (6.55 miles), among hundreds of other aspiring athletes who also participated in the 5K Run/Walk and Team Challenge – bringing together runners of all ages and abilities. The event was to raise money for the Serena Williams Fund, which provides assistance to families affected by violent crimes and providing underprivileged youth around the world with the highest quality of education available to them. Serena’s sister, Venus Williams, also gave her support by running the 5K.
Serena commented after participating in the Quarter Marathon, and crossing the finish line in a time of 1 hour 14 minutes: “Today’s run was so enjoyable and the spirit of everyone who came out was so passionate which helped me to build the energy I needed for my first quarter marathon. I’ve never ran that far before, so I had to pace myself, but I was pleased with my finish time. I’d like to thank all the sponsors and everyone who participated in the run to help raise money for underprivileged youth around the world. I hope to see you again next year!”
The world famous Ocean Drive was closed to traffic for the Ultimate Run’s scenic start and finish lines. The course took runners through Miami’s renowned South Beach scene, a major entertainment and tourist destination known for its picturesque beauty, Art Deco buildings, nightlife, restaurants and iconic hotels. The legendary American track coach and retired long-distance runner, Alberto Salazar, was on-hand to fire the starting gun as a tribute to the commencement of the first annual Serena Williams Ultimate Run. Event sponsors including Nike, Gatorade, Delta, Beats by Dre and MISSION Athletecare took part in creating a memorable experience for all participants.
“Our inaugural Serena Williams Ultimate Run was quite a memorable event,” says Marc Wachter, the event’s executive producer. “Runners of all ages and abilities were very excited to come out in their thousands on a very early and crisp Miami December morning to run alongside Serena for a great cause. We are thrilled to have had such an iconic athlete behind the first in our Ultimate Run series and Serena’s enthusiasm really gave every participant the Ultimate experience. We look forward to making this one of Miami’s most popular sporting occasions on South Florida’s annual event calendar.”
Open to runners of all ages, registrants of the Ultimate RUN received a premium Nike tech, gender-specific Serena Williams Ultimate Run t-shirt and custom artisan finisher medal and official finisher certificate with chip-timed result. Runners experienced recovery refreshments, post-race entertainment and a most memorable experience along one of the most famous beachfront locations in the world. A medal and Nike t-shirt was presented for the Ultimate KIDS Dash, participated in by children ages 2-10 years-old, during which Serena and Venus cheered the smallest runners to the finish.
For post-race celebrations, participants of the run, along with the Williams sisters, headed over to The Clevelander South Beach on Ocean Drive, where hundreds witnessed Serena and Venus join their other two sisters on-stage to perform karaoke to favorites that included “We Are Family” by Sister Sledge. Prior to the sister’s much-loved karaoke performance was the event’s award ceremony, during which Serena presented the winners and runners-up with trophies for their triumphant accomplishments.